Why do we connect with stories?

In todays episode I talk with the Noah Rosenberg, CEO of Narratively. We talk about his journey from an on the street reporter for the New York Times, GQ, Salon, Wall Street Journal,  as well as many other news outlets.  How he is building a business built completely around in-depth human stories.

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Listen to how Noah grew and incubated his idea. How he was able to connect with an incredible array of jounralists from all over the world.

• What is it that we like about storytelling?
• How storytelling helps us learn about ourselves.
• How Narratively creates very emotional stories.
• How their niche is evolving and how they are presenting their content the way that fits the story.
• How they have built one of the most engaged audiences on the web.

Noah talks about his view on the future of publishing and how brands of all sizes can use storytelling to connect with their customers in a way that is much more engaging.

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Noah Rosenberg is the founder, CEO and editor-in-chief of Narratively, an award-winning digital publication and content studio devoted to ordinary people with extraordinary stories. Narratively has over 2,000 leading freelancers in its global contributors network and was named one of TIME’s “50 Best Websites” and Columbia Journalism Review’s “11 Best Experiments in Journalism.” Narratively Creative, the company’s creative agency, produces content and strategy for partners ranging from GE to SundanceTV, Expedia, Squarespace, Pernod Ricard and CBS, among many others. Previously, Rosenberg was a full-time freelancer for The New York Times in print, photography, and video, and he has also worked for CBS News’ documentary production unit; was a Wall Street Journal video correspondent and writer/photographer from the 2010 FIFA World Cup in South Africa; and a product manager at Univision Interactive Media. Rosenberg was also head of digital at The Queens Courier newspaper group, where he pioneered the company’s use of video and multimedia and was founding editor-in-chief of Long Island City Courier Magazine. His storytelling has been featured by GQ, Salon, New York magazine, and New York Public Radio, among other outlets, and he was a 2012 fellow at the City University of New York’s Tow-Knight Center for Entrepreneurial Journalism.