Why are you in Business?

Todays show is about your big Why.

Why are you in business?

On the surface it seems like an easy enough question. When asked, most people say that they are in business to make money.

But being in business only for the money falls up short. If that is your primary motivation then at some point you will likely burn out or just get tired of your business.

In this podcast Victor talks about how to start to think about your business in a new light.

• Why money is rarely why we are actually in business
• How to communicate your Why in business
• Communication becomes easier when you communicate your why

The best why is when you can communicate to the basic human need for connection.

How does your product or service help customers build connection with others?

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Listen and please leave your comments.