Design Thinking

As entrepreneurs we are creators. By nature we are always innovating and creating new products, services, businesses, and art. Media has led us to believe that if we sit in our garage we can have this magical aha moment and create the next amazing product that is going to change the world. The problem with this is that the things we create may not accurately solve the problems that need solving.

There is another way. Its called Design Thinking.

Design thinking is really about asking and observing. Gathering input from many sources then iterating your idea. Its about discovering what the problem that you are really solving and how will it benefit the end users.

In this episode Akira Morita (see his bio below) discuss how he uses the process of design thinking to help entrepreneurs and organizations to solve real world problems.

• How design thinking can help you launch a product that sells and is well received.
• Why starting with your idea is not the best way to start creating your product.
• One great way to start is to create 50 ways to solve the problem that you are addressing.
• Why this process is essential to do before you launch.
• Listen in to the story that Akira shares about generating power through playgrounds in the 3rd world. Why this product failed and what they possibly could have done to avoid this by using a more iterative process.

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I would love to hear your comments about your experiences with writing your business book and any thoughts your have on this show.

Guest: Akira Morita

Idea Practitioner and Innovation Consultant

Innovation building is a process and a practice. Akira Morita helps leaders take the first steps. Branding practitioner for small to medium enterprises and organizations for eighteen years, Akira Morita now focuses his energy on making Design Thinking accessible to leaders in startups, social enterprises and development sectors.

Specialties: Ideation. Prototyping. Design Thinking. Design, growth and change process facilitation, Brand management and re-branding facilitation, graphic design, art direction, event management.

You can reach him on Twitter @akiramorita