In this episode, I am talking with neuroeconomist Paul J Zak about the science of creating high-performance companies.
We talk about his latest book Trust Factor and touch on the principles that create a culture of trust within any organization.
Some of the ideas that we discuss.
A culture of trust not only is good for people its also good for business
Money is a motivator but not as much as trust and culture
What are Oxytocin and its role in Trust, love, and compassion?
The touch on the factors of creating a culture of trust, what they are and how a business might use the trust factors to build a better company.
About Paul Zak
Scientist. Prolific Author. Public Speaker.
Human connection. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people.
His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love, and morality that distinguish our humanity. In another obsession, Paul’s group uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences. Along the way, he has helped start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing.
Here are his specs: Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology, and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. You can check out his academic lab, consumer neuroscience company, and neuromanagement company. He also serves as a senior advisor to Finsbury, a global leader in strategic communications that advises many of the world’s most successful companies.
Paul’s research on oxytocin and relationships has earned him the nickname “Dr. Love.” That’s cool. He’s all about adding more love to the world.
Pauls latest book