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Building a business around your passion and becoming an expert.

Most entrepreneurs and would-be entrepreneurs never start because they have the mistaken belief that they need to be an
expert in the area.  In most cases, it’s not the expertise you need but rather its the interest or passion that moves the business forward.

In this episode, my guest shares his journey as an entrepreneur and how he has been able to become an expert in cycling clothing and sustainability. He started out because of a health issue that kept him from working at his normal job and now as we publish this he is launching  a Kickstarter campaign to launch his new line of “coffee infused” cycling clothing.

His company is called OORR (Out Of the Rat Race) and makes technical cycling clothing with a keen eye towards sustainability.

This is a great episode and I think that entrepreneurs at any level would find some great nuggets in our conversation.

Tim Christian

A 37-year-old, a father of 3 boys under 6, airline pilot of 17yrs and founder of OORR. I live in Chatswood, a satellite CBD just 10 minutes north of Sydney, Australia. I love riding my bike and am a voracious consumer of cycling related news, and student of self-improvement. Everything I do tends to be about making this world better for my family, for others, and for future generations. Go to his site here.